Making Data Patterns work for Your Campaigns
- Are you finding difficult to scale up volumes by 5X or 10X?
- Does your Cost per Conversion shoot up when trying to scaling?
- Unable to keep up with large number of campaigns, keywords & ads?
- Are You finding it hard to find avenues for additional traffic?
Need help with scaling up?
Achieving Scale with Reducing Costs
Scaling up traffic volumes by 5X or 10X is always daunting. Most advertisers see their cost per conversion go up as they scale their volumes.
SunHill® has helped a number of Clients, especially startups, scale up their conversions by 5X, 10X, 20X, and even 1000X, almost always with a reducing cost per conversion with increasing scale.
We can also do it for you. Our in-house tools and algorithms do the hard work while you enjoy the results.
Understanding the Auctions
Our algorithms understand how online auctions work. They use that knowledge to identify data patterns that matter to you.
Uncover Traffic Opportunities
As an example, we can uncover negative keywords that may have been manually added and blocking useful traffic.
Identify Low ROI Zones
Our tools look at different cross sections of data to identify and report areas where spend may be getting wasted.
Decision Support, Not Automation
We use our algorithms for decision support. Finally the analysts who manage your account take the final call on the changes.
SunHill's Expertise with Online Auctions
SunHill’s optimization algorithms use the fact that Adwords and other Ad platforms are a set of online auctions where multiple advertisers compete by way of bids. Our tools and algorithms have been developed by SunHill’s founder, who had authored papers on theory of online auctions in reputed journals/publications and authored patents on online auctions even before Adwords came into this world.
With his deep insight into the fundamentals of auctions, our tools are able to nail down the specific optimizations that can drive greatest benefit for our advertising clients.