Vipul Bansal

Founder & CEO


SunHill® is founded and run by Vipul Bansal, B.Tech from IIT Delhi (Computer Science & Engineering) and Gold Medalist from IIM Ahmedabad and having 25+ years of experience in strategy, marketing and innovation.

He has published in top Journals and Conferences and holds US Patents in the fields of online auctions, e-commerce and Internet Technologies.

Work Experience & Education

  • Running SunHill since 2012; providing Digital Strategy & Services and a Work Management Cloud (OpLeap).
  • 10 years at Adobe Systems where he was Director of Product Management overseeing products, strategy and marketing for product portfolio of over USD 1 Billion.
  • 3 Years as Researcher at IBM Research, leading the research group for Online Auctions and B2B e-commerce / e-marketplaces.
  • 1 Year as a Banker, doing research in derivatives and risk management.

International Patents

  • US 7483857 B2 (Issue Date: Jan 27, 2009): Online E-commerce Transactions Incorporating Effects of Uncertainty and Risk Factors.
  • US 6976005 (Issue Date: Dec 13, 2005): Methods, Systems, and Computer Program Products for Dynamically Bidding in and Conducting Multiple Simultaneous Online Auctions located across Multiple Online Auction Sites.
  • US 6968323 (Issue Date: Nov 22, 2005): Dynamic Allocation and Pricing of Resources of Web Server Farm.
  • US 6381444 (Issue Date: April 30, 2002): Interactive Multimedia Virtual Classes Requiring Small Online Network Bandwidth.

International Journals & Conference Papers

  • “Polynomial Time Algorithm for an Optimal Stable Assignment with Multiple Partners,” Theoretical Computer Science, Elsevier, Vol. 379(3), pp. 317-328, June 2007 (with Aseem Agrawal, IBM Research and Varun Malhotra, Stanford University).
  • “Simultaneous Independent Online Auctions with Discrete Bid Increments,” Electronic Commerce Research, Springer Science, Vol. 5(2), pp. 181-201, April 2005 (with Rahul Garg, IBM Research).
  • “Stable Marriages with Multiple Partners: Efficient Search for an Optimal Solution,” in Thirtieth International Colloquium on Automata, Languages and Programming (ICALP03), Eindhoven, The Netherlands, June 30 - July 4, 2003 (with Aseem Agrawal, IBM Research and Varun Malhotra, Stanford University).
  • “End-to-End Cost Optimization Models for Trans-border e-Commerce,” (invited paper) at INFORMS Annual Meeting, San Jose, USA, November 17-20, 2002 (with Sanjiv Kapoor, IIT Delhi and Abhinanda Sarkar, GE Research).
  • “Efficiency and Price Discovery in Multi-item Auctions,” ACM SIGecom Exchanges, Vol. 2(1), Winter 2001 (with Rahul Garg, IBM Research).